Business Fundamentals Textbook

Features Business Fundamentals Textbook

1.
The business eco-system: your path to finding the pot of gold at the end of the rainbow!
1.1.
The business eco-system: the business eco-system 1.2.
The sun rise of your new business accessing market opportunity: the initial rim of the wheel 1.3.
Sales: the essential rim of the wheel 1.4.
Strategy: the tactical rim on the wheel 1.5.
Branding will make your blossoms bloom!
1.6.
Stakeholders: the connective rim on the wheel 1.7.
Ethics: the authentic rim on the wheel 1.8.
Operations: the logistical rim on the wheel 1.9.
New product: the tangible rim on the wheel 1.10.
Let the fruits of your labor blossom: the new product/service launch event plan 1.11.
Public relations: the sensational rim on the wheel 1.12.
Mentor insights: the “where the rubber meets the road” spokes on the wheel 1.13.
About this author and acknowledgements2.
The mind of the entrepreneur: your entrepreneurial journey begins by embarking on your own hero’s journey!
2.1.
Entrepreneur assessment survey 2.2.
Entrepreneurial mindset enhancing activities 2.3.
Chapter summary3.
Business models and marketing:an overview 3.
Learning objectives 3.1.
What is a business model?
3.2.
Success factors 3.3.
Consumer marketing models 3.4.
The marketing model 3.5.
Identifying market needs 3.6.
Business to business marketing models 3.8.
Market research to determine the potential market for funeral services in monterrey, mexico 3.9.
Discussion questions 3.10.
References4.
How to organize and lead an entrepreneurial venture 4.2.
Organizational issues 4.3.
Organizational stages of growth 4.4.
Flat versus tall organizations 4.5.
Centralized versus decentralized organizations5.
Selecting and managing your team 5.1.
Competitive advantage through human resource management 5.2.
Providing employee voice and influence 5.3.
Recruiting workers 5.4.
Evaluating recruiting policies 5.5.
Employee training 5.6.
Aligning employee career development with organizational growth 5.7.
Performance appraisal 5.8.
Determining base pay 5.9.
Meaningful job design 5.10.
Termination 5.12.
Exercise6.
Marketing on a global scale 6.1.
Defining marketing 6.2.
The role of marketing in the firm: a basis for classification 6.3.
Defining international marketing 6.4.
The international marketing plan 6.5.
The international marketing environment7.
Operations management 7.1.
What is operations management?
7.2.
The input/output transformation model 7.3.
Operations decisions 7.5.
Special topic: total quality management 7.6.
Special topic: supply chain management 7.7.
Special topic: just-in-time and lean systems8.
Securing and managing external relationships 8.1.
Introduction to external relationships 8.2.
Marketing exchanges and partnerships 8.3.
Choosing the right relationship 8.4.
Strategies for external relationships 8.6.
Exercises9.
Financial and managerial accounting; financing your organization 9.2.
Why an accounting system is important 9.3.
Basic types of accounts 9.4.
Chart of accounts 9.5.
Basic financial statements 9.6.
A short history of accounting and double-entry bookkeeping 9.7.
Ledgers 9.8.
Advanced reports and analyses 9.9.
Budgets10.
Leveraging with information technology 10.2.
Is tools for the start-up organization 10.3.
Moving forward with information systems 10.4.
Know what your customers want 10.5.
Using information technology competitively 10.6.
What is is risk management11.
Competitive intelligence 11.2.
Definition 11.3.
Importance and goals of competitive intelligence 11.4.
Information collection methods 11.5.
The industry environment 11.6.
Porters 5 forces and the analysis of competitors 11.7.
Methods of evaluating competitors12.
Business ethics in a nutshell 12.
What is ethics 12.1.
Management: the meta profession 12.2.
Corporate social responsibility13.
Adding products and services 13.2.
Where does innovation come from?
13.3.
Innovation through business models